Article: OpenTV and Sky Italia Sign Agreement to Deploy OpenTV Middleware and Commit to Launch PlayJam.

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--May 17, 2004

OpenTV (Nasdaq:OPTV), one of the world's leading interactive television companies, today announced that OpenTV and Sky Italia have signed a multi-year agreement to deploy OpenTV's middleware. Agreement has also been reached in principle to launch PlayJam, OpenTV's interactive games channel, to Sky Italia's digital satellite subscribers in Italy.

OpenTV developed a custom-built version of its middleware for Sky Italia to meet the specific needs of the Italian marketplace. The product has already been deployed on over 800,000 existing Sky Italia digital set-top boxes ...

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