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Article: San Diego Chargers to Kick off 2004 Season with The Pepsi Bottling Group; Multi-Year Partnership to Include Exclusive Pouring Rights at Qualcomm Stadium.
- Article from:
- Business Wire
- Article date:
- May 17, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sports Editors/Football Writers
SAN DIEGO--(BUSINESS WIRE)--May 17, 2004
The San Diego Chargers today announced a multi-year, integrated marketing partnership with The Pepsi Bottling Group, Inc., (NYSE: PBG), making Pepsi-Cola the official soft drink of the San Diego Chargers and Qualcomm Stadium.
Beginning this summer, the agreement calls for category exclusivity for all Pepsi-Cola products including Pepsi-Cola, Diet Pepsi, Sierra Mist, Mountain Dew and Aquafina bottled water. The relationship will focus on branding, promotions, special events, community relations and fan entertainment.
"This is an exciting day for us at The Pepsi ...