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Article: New names, big changes lie ahead.(a new generation of status and celebrity brands are beginning to spar for a bigger chunk of open-to-buy dollars, as well as premium space in intimate apparel departments at major department and specialty stores)
- Article from:
- WWD
- Article date:
- May 17, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Karyn Monget
NEW YORK -- The shakeup hasn't happened yet, but it's already taking shape for spring 2005.
While the pace of the pint-sized May market was brisk, a mood of high anxiety overshadowed several vendors' hopes. The reason -- a new generation of status and celebrity brands are beginning to spar for a bigger chunk of open-to-buy dollars, as well as premium space in intimate apparel departments at major department and specialty stores.
The transition in lingerie departments is being driven by two powerful new brands by The Warnaco Group -- JLo by Jennifer Lopez, which will be distributed in July to more than 800 major doors, ...