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Article: Marketing with a twist of fun in Arlington, Texas.(Arlington Convention and Visitors Bureau)
- Article from:
- Nation's Cities Weekly
- Article date:
- May 10, 2004
CopyrightCOPYRIGHT 2004 National League of Cities. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The staff at the Arlington Convention and Visitors Bureau (ACVB) enjoys marketing FUN CENTRAL Arlington, Texas as a travel and convention destination to vacationers, meeting planners, travel writers, tour groups and sports event planners. With an annual budget of $2.6 million, the bureau works to grow the tax base and raise the awareness of Arlington. Their efforts pay off with travelers spending $387 million annually in the community.
A Brand & A Culture
In late 2002, the FUN CENTRAL brand was coined, and the Web site, advertising and printed material were redesigned. More than a change in collateral material, though, a brand promise was incorporated ...
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Article: Fun central: Godfrey's Hurricane Fun Deck GS 211 ...
Trailer Boats;
October 1, 2003 ;
700+ words
...Who says center consoles are exclusive to saitwater fishing boats? Not Godfrey Marine. This Indiana builder specializes in deck boats and is breaking tradition with its Hurricane Fun Deck GS 211. Instead of featuring a starboard console as typically found in deck boats, Godfrey has incorporated a
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