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Article: Vivendi Universal Games Partners With Kraft Foods to Launch Crash & Spyro Adventure World Promotion; Trading Cards Featuring Top Videogame Characters - Each Uniquely Coded to Unlock Exclusive Content on Candystand.com - Will be Available in Ten Million Nabisco Fruit Snacks & Jell-O Pudding Bites Packages.
- Article from:
- PR Newswire
- Article date:
- May 18, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES, May 18 /PRNewswire/ -- Vivendi Universal Games (VU Games) has partnered with Kraft Foods to launch a nationwide promotion - Crash(TM) & Spyro(TM) Adventure World. From June 1, 2004 through December 2004, ten million specially marked packages of Nabisco(R) Fruit Snacks and Jell-O Pudding Bites(TM) will contain one of 96 unique trading cards created from the top-selling Crash Bandicoot(R) and Spyro(TM) the Dragon videogame franchises. Each card will be uniquely coded, directing consumers to Candystand.com(R), to unlock six exclusive Crash and Spyro online games, especially created for the Kraft Foods website. Additionally, VU Games and Kraft have included a ...