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Article: AlloyRed Signs First Tech Credit Union.
- Article from:
- Business Wire
- Article date:
- May 19, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
PORTLAND, Ore.--(BUSINESS WIRE)--May 19, 2004
AlloyRed, Brand-Interaction Marketing & Advertising(TM), today announced a new client from the Financial Services Industry. First Tech Credit Union, which serves almost 130,000 members, ranging from those working in the high tech and telecom industry in Seattle and Portland to state of Oregon employees in Salem and those living or working in Lane County, has selected AlloyRed to manage their brand review.
This coordinated brand exploration and review effort comes as the company is expanding into new markets. "We are going to continue to reinforce the First Tech brand with our ...