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Article: InterMute Defines Good Manners for Search Engines; InterMute Releases Suggested Principles for Search Engines to Follow for Sponsored Search Advertising.
- Article from:
- Business Wire
- Article date:
- May 20, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/High-Tech Writers
BRAINTREE, Mass.--(BUSINESS WIRE)--May 20, 2004
InterMute released today a set of guidelines for search engine vendors to follow when introducing sponsored search to their sites. InterMute is alarmed by the increasing occurrence of sponsored search results that effect the relevancy of searches and that trick users to click, resulting in the generation of enormous pay-per-click revenues for search engines.
With today's search term bidding wars, web search results are in danger of becoming irrelevant. Paid search listings are routinely displayed more prominently than natural, relevant search results. In the ...