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Article: Market Research Excellence: Benchmarks for Turning Data into Strategy.
- Article from:
- Business Wire
- Article date:
- May 20, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
CHAPEL HILL, N.C.--(BUSINESS WIRE)--May 20, 2004
Market research groups are continually tasked with delivering market insights to multiple stakeholders efficiently and effectively. New research by Best Practices, LLC contains a market research productivity benchmarks library that provides productivity benchmarks for staffing and project loads to helps market research heads achieve superior productivity.
Profiled in a free summary online at http://www3.best-in-class.com/rr390.htm, Developing the High-Performance Market Research Function contains productivity benchmarks that permit market research heads to assess their ...