Article: West Coast Franchise Expo coincides with job crisis.(Franchise Expo 2004)

The story of Kevin Jackson was recently told by CNN/Money staff writer Sarah Max, who reported that franchising is a popular career choice among downsized Americans looking to run their own businesses. At age 43, Jackson was downsized from the semi-conductor business after 19 years in that industry.

No sooner than he was laid off, Jackson began surfing the Web for franchise opportunities. A week later he met with a franchise consultant who helped him select a handful of companies that interested him: a maid service, a portable pet grooming service, a tutoring service and a smoothie outlet. When Jackson completed his research, he chose the smoothie business. Four ...

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