Article: FDA commissioner speaks out. (David Kessler on 'percent fat-free' claims)

"The food industry should face the fact that most percent fat-free' claims, as they are currently presented, are nothing more than a marketing gimmick." Thus spake Food and Drug Administration commissioner Dr. David Kessler during his keynote speech last June at the National Conference on Diet and Health.

Manufacturers who claim that their product is "97 percent fat-free," or any percentage less than 100 percent, are simply misleading the public, Dr. Kessler said. Such claims are inappropriate, and the food industry should drop them, he declared.

Many fat-containing foods (ice cream and frozen yogurt, for example) are made up largely of ...

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