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Article: SNAXPO 2004 brings global snack industry together.(Snack Food Association: an international trade association: serving the international snack food industry)
- Article from:
- Snack Food & Wholesale Bakery
- Article date:
- April 1, 2004
CopyrightCOPYRIGHT 2004 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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More than 2,000 people from 37 different countries and 243 different snack food manufacturers met in Philadelphia last month to learn about the international snack food industry. SNAXPO 2004 took place March 20-23 in the "Heartland of the Snack Industry."
Not coincidentally, more than 30 snack food companies, employing some 10,000 industry workers, are located in Pennsylvania. One of those snack food companies provided the keynote speaker for SNAXPO. Charles Pizzi, president and CEO of Philadelphia-based Tasty Baking Co., told attendees that great brands are made, not born.
A great brand is one that people just don't like, they love it, Pizzi emphasized. ...