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Article: Levitra awareness and interest expand erectile dysfunction market.
- Article from:
- Drug Week
- Article date:
- May 28, 2004
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2004 MAY 28 - (NewsRx.com & NewsRx.net) -- Recently, Bayer received regulatory approval of Levitra in Japan, making it the 83rd country in which Levitra has been approved.
"The speed and breadth of Levitra launches throughout the world and the excellent global brand management are prime examples of Bayer Pharma's focus on driving growth of our key brands," said Dr. Wolfgang Plischke, head of Bayer HealthCare, AG, pharmaceutical division. In addition, regulatory authorities in Canada approved Levitra in March.
Since the global launch of Levitra in 2003, sales have reached EUR 200 million. First-quarter worldwide Bayer sales of Levitra have reached EUR 66 ...