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Article: Leading Brands Ranked in Customer Loyalty Index; Brandweek Magazine Partners with Brand Keys in Loyalty Awards.
- Article from:
- Business Wire
- Article date:
- May 24, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
NEW YORK--(BUSINESS WIRE)--May 24, 2004
(get the complete Loyalty Awards Winners List here)
http://www.brandkeys.com/awards
"Customer loyalty expectations have shifted dramatically since 2003 in 77 percent of the categories tracked in the 2004 8th Annual Brand Keys Customer Loyalty Index(R)," said Dr. Robert Passikoff, president, Brand Keys, Inc. (www.brandkeys.com/awards), which produces the Index.
"Shifts in customer expectations are important because they identify unmet consumer needs. Brands that meet or exceed customer expectations can more easily differentiate themselves from the competition," Passikoff ...