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Article: Kelley Blue Book Selects Revenue Science Behavioral Targeting Services; First Automotive Site to Offer Advertisers Customized Audience Segments.
- Article from:
- Business Wire
- Article date:
- May 24, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/Automotive Writers
NEW YORK--(BUSINESS WIRE)--May 24, 2004
Revenue Science, the premier provider of customized audience segments for Web publishers and advertisers, announced today that Kelley Blue Book (kbb.com), the No. 1 automotive information site according to Nielsen//NetRatings and J.D. Power and Associates, will use its full-service behavioral targeting services. This new offering will allow advertisers on kbb.com to bring their message to specific in-market car buyers, through ongoing campaigns and spot buys.
"Working with Revenue Science makes us the first in the online automotive category to offer behavioral targeting ...