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Article: La Prairie in major international sales push. (skincare products specialist)
- Article from:
- Cosmetics International
- Article date:
- November 25, 1991
CopyrightCOPYRIGHT 1991 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Switzerland's prestige skincare name, La Prairie, is beginning a series of international launches with the arrival of its make-up line in the UK and the worldwide unveiling of its body recontouring programme.
Affinite Naturelle is the company's first colour collection and was unveiled in the US and Canada last year where it significantly increased overall La Prairie sales in stores like I. Magnin, Saks and Neiman Marcus. The aim at present is to increase sales internationally too, as the company's very loyal customers outside of North America have, until now, had no choice but to buy other make-up brands.
Colour & Care
The UK launch - in ...