Article: The Molecular Biology Market Analysed.

M2 PRESSWIRE-24 May 2004-Research and Markets: The Molecular Biology Market Analysed(C)1994-2004 M2 COMMUNICATIONS LTD

RDATE:05242004

Research and Markets announces the addition of this new report entitled "Building Brand Equity in the Molecular Biology Market" to its offerings.

Establishing strong brand equity must be a central goal of any supplier`s corporate strategy. Based on a 19-question survey of over 1,500 life scientists, Building Brand Equity in the Molecular Biology Market is designed to help marketers understand what factors play into a scientist`s decision to choose one supplier over another when purchasing molecular biology ...

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