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Article: For Dunn Bros, vive la difference; Local flavor of stores spotlighted in new ads.(BUSINESS INSIDER)
- Article from:
- Star Tribune (Minneapolis, MN)
- Article date:
- May 24, 2004
- Author:
CopyrightCOPYRIGHT 2004 Star Tribune Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: John Reinan; Staff Writer
Dunn Bros Coffee is proud of having no standards - at least when it comes to the appearance of its stores.
At a time when chain-store coffee shops are increasingly stamped from the same mold, Minneapolis-based Dunn Bros wants its stores to be different, not just from its competitors, but from each other.
The company is making that difference the centerpiece of its marketing strategy, launching a new campaign with the theme, "The Local Flavor of Dunn Bros."
Print ads with the new theme, by Dalton Advertising of Minneapolis, are already running, and Dalton has created new in-store and promotional ...