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Article: Vitamins & minerals update: research and increasing consumer awareness continue to drive growth in these categories, which remain the foundation of the nutraceuticals industry.
- Article from:
- Nutraceuticals World
- Article date:
- May 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Given recent controversies in other nutraceutical categories, taking a look at vitamins and minerals seems like a "walk in the park." Although some experts refer to the vitamins and minerals categories as mature, new research on additional indication areas and nutrient forms will breathe new life into these segments and pave a road for future growth. In addition, the trend in fortification is stronger than ever, as consumers demand alternative delivery mediums for their favorite, most respected nutrients.
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