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Article: Advertisers Shine With American Idol(R) Sponsorships; American Idol Viewers Vote on Average 6 Times Per Week; Choose Fantasia to Win.
- Article from:
- PR Newswire
- Article date:
- May 26, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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REDWOOD CITY, Calif., May 26 /PRNewswire/ -- Although Ryan Seacrest will be announcing the official winner of American Idol tonight, research conducted by the Claria Corporation (http://www.claria.com/) in conjunction with its Feedback Research division shows that advertisers are the winners for this 3rd season of American Idol. The independent, non-sponsored study focused on its users' online behavior and the impact of TV and online advertising associated with American Idol.
Claria measured online user behavior of several American Idol related Web sites, including the official American Idol Web site (http://www.idolonfox.com/). Of Claria's 43 million plus ...