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Article: Duchess pitches local firm's ab belt; Compex moves upscale from infomercials.(BUSINESS)
- Article from:
- Star Tribune (Minneapolis, MN)
- Article date:
- May 26, 2004
- Author:
CopyrightCOPYRIGHT 2004 Star Tribune Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: John Reinan; Staff Writer
In the minds of many consumers, abdominal toning belts occupy a niche alongside miracle stain removers, sonic toothbrushes and the gadget that turns your vacuum cleaner into a hair clipper.
Hoping to break loose from the late-night infomercial pack, a Twin Cities company that markets abdominal belts is going upscale with a new ad campaign featuring Sarah Ferguson, Britain's Duchess of York.
Compex Technologies of New Brighton has retained Fergie to make personal appearances and appear in commercials for its Flex abdominal belt, a $149 device that uses electrical stimulation to produce muscle contractions.
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