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Article: WINE ENTHUSIAST UNCORKS ACCESSORIES PROGRAM.(wine accessories program aimed at housewares stores)(Brief Article)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- May 24, 2004
- Author:
CopyrightCOPYRIGHT 2004 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Thyra Porter
SAN FRANCISCO-The Wine Enthusiast Co. is using its authority in wine to launch a complete wine accessories program aimed at housewares stores.
"Housewares stores simply don't have good wine accessories presentation," said Finn Schjorring, a consultant who worked with the company to develop the wine program, which was unveiled at the Gourmet Products Show.
Schjorring, a longtime president of Le Creuset of America before starting his consulting company, worked to develop that company's famed Screwpull wine program.
Wine Enthusiast hopes to leverage its position as an authority: One of its divisions publishes The ...