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Article: L'Oreal is focusing on hair care intros. (hair care products)
- Article from:
- Chain Drug Review
- Article date:
- December 9, 1991
CopyrightCOPYRIGHT 1991 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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L'Oreal is focusing on hair care intros
NEW YORK - The L'Oreal philosophy of focusing on new product introductions that answer a need and represent a technological advance continues with the beauty marketer - this time around zeroing in on hair care.
In the first quarter of 1992 Cosmair Inc., the marketer of L'Oreal products in the U.S., will introduce its second collection of products under the Technicare banner. Called Permavive, the line follows the 1990 introduction of Colorvive.
Like Colorvive, Permavive is a specialty line of products for hair with specific needs. Where Colorvive is aimed at women with color treated hair, Permavive, as its ...