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Article: Yellow Book Enters $120 Million Las Vegas Market; Leading Independent Publisher to Bring True Competition to One of Nation's Last Remaining Monopolies and Top Yellow Pages Market.
- Article from:
- Business Wire
- Article date:
- May 28, 2004
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Business Editors
UNIONDALE, N.Y.--(BUSINESS WIRE)--May 28, 2004
Yellow Book USA, the oldest and largest independent yellow pages publisher in America, announced that it is entering the $120 million Las Vegas yellow pages advertising market, ending the monopoly held by the phone company.
"Las Vegas, still monopolized by one yellow pages company, is one of just a few large U.S. cities without direct head-to-head competition from a major publisher. Today is independence day for area businesses that have been held captive by soaring yellow pages advertising rates," said Jerry Kingkade, Regional Vice President of Yellow Book USA's Southwestern ...