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Article: Axa in 1m [pounds sterling] drive for core funds.(News)(Brief Article)
- Article from:
- Money Marketing
- Article date:
- May 13, 2004
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Axa is rolling out a 1m [pounds sterling] ad campaign for its core funds, including its distribution fund which is celebrating its 25th anniversary in July.
Other funds to be included in the campaign are the deferred distribution fund, the reserve fund, the property fund, the high-yield distribution fund and the higher-income fund.
The campaign, which is costing Axa 1m [pounds sterling] this year, will involve advertising, online promotions, direct mail and other promotional events.
Research conducted by Axa among WAs shows that consistency, strength and reliability are ...