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Article: American Legacy Foundation(R) to Bring Successful Reality-Based Quit Smoking Campaign to Metro DC-Area; 'Everyman' Bob Shares His Personal Experience Quitting Smoking.
- Article from:
- PR Newswire
- Article date:
- June 1, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WASHINGTON, June 1 /PRNewswire/ -- Chronicling the story of one man's struggle to quit smoking, Bob Quits, a reality-based advertising campaign from the American Legacy Foundation, will make its debut in the Washington, DC-area today. The campaign comes to the nation's capital after a successful run in New York City earlier this year.
The Bob Quits campaign follows the life and quit attempt of Bob, an "Everyman" who is trying to quit smoking. The style and nature of the campaign borrows heavily from the genre of reality television as cameras capture a real-life smoker as he contemplates quitting smoking, makes a plan to stop, and carries out this plan in his ...