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Article: Philips Launches Comprehensive Global Design-Win Program For Distributors.

Article from:
Business Wire
Article date:
June 1, 2004
Copyright

Business Editors/High-Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--June 1, 2004

#2 Semiconductor Supplier to Distribution Delivers Enhanced Demand

Creation Strategy for Global Support and Rewards

Royal Philips Electronics (NYSE:PHG)(AEX:PHI) today launched a Global Design-Win program aimed at streamlining worldwide distributor support and reward based on clearly defined guidelines for key focus products, global design registration and tracking. The program efficiently tracks design-win projects, from registration to sales conversion, and sets out to equitably reward distributors for "focus" design-in products regardless of where a ...

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