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Article: BURBERRY'S NEWEST BRIT TARGETS MEN.
- Article from:
- WWD
- Article date:
- May 28, 2004
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Samantha Conti
LONDON -- Burberry is building on the momentum of Burberry Brit with a men's fragrance that sets out to capture the rumpled elegance and dandyish spirit of the young Mick Jagger. Brit Burberry for Men, which launches in the U.K. and U.S. in mid-August, will make its official debut at a party at Burberry's Milan store on June 28, during the men's wear shows. As reported, the face of the new campaign is British actor -- and Oxford graduate -- Hugh Dancy, who stars in the upcoming film "King Arthur."
"We built this fragrance around a man's personality, rather than a concept," said Burberry creative director Christopher Bailey ...