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Article: Our take.(Domino's Pizza Inc. introduced Philly Cheese Steak Pizza )
- Article from:
- Stagnito's New Products Magazine
- Article date:
- October 1, 2003
CopyrightCOPYRIGHT 2003 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This month's Our Take features Domino's Philly Cheese Steak Pizza. The new foodservice item mimics the taste of the well-known cheese steak sandwich from the City of Brotherly Love. We thought the Domino's concept for a cheese steak pizza was extremely unique and wanted to study it as a product that might initially go against consumer expectations.
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Domino's Philly Cheese Steak Pizza contains most of the ingredients found in a traditional cheese steak sandwich and contains a melted layer of provolone cheese to differentiate it from the red sauce of most pizzas. The product is currently available nationally.
Domino's Pizza ...