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Article: Wheatly rides the wave of local radio: Richard Wheatly hopes to take local radio by storm, but can the local stations compete against the national heavyweights for ad revenues? Perhaps, if they join forces.(Media Analysis)(Local Radio Company )
- Article from:
- Marketing Week
- Article date:
- May 20, 2004
- Author:
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Local radio tends to conjure up images of fun-days, promotions in shopping centres and DJs in the same vein as Steve Coogan's fictional Alan Partridge.
But former Jazz FM chief executive Richard Wheatly claims to see more than that. The Local Radio Company (LRC), headed by Wheatly, last week agreed to acquire Radio Investments and its sales house, First Radio Sales, for about 40m [pounds sterling] from GWR (which owns Classic FM), Guardian Media Group (which acquired Jazz FM in 2002) and Caledonia Investments.
Radio Investments operates 22 local stations predominantly based in the South west and Northeast, including Spire FM in Salisbury and Minster FM ...
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