MILAN (FNS) -- When asked to name his favorite store, Giorgio Armani doesn't hesitate. For him, it's Brigatti, a sporting goods and apparel specialty store located on Corso Venezia in the heart of Milan.

"When I was a boy I couldn't afford it," says the designer. "I find it a prestigious store, with a great assortment and not a fashion victim."

Obviously, Armani is not alone. Founded in 1884, Brigatti is known for its high-end and avant-garde sporting goods and classic men's, women's and children's apparel lines. The boutique is located in an 18th century palazzo and has maintained the same atmosphere for over a century.

"My grandmother, Gilda Brigatti, was ...