Article: Chevrolet adds more octane to product mix.(Auto Plus)(Nuts & bolts)

Byline: Dave Boe

The Chevrolet division of General Motors is putting a premium on performance.

During a visit with the Midwest Automotive Media Association this month, Jim Campbell, Director of Chevrolet Car Marketing, made note of a new emphasis for the volume-leading Chevrolet division, which is introducing 10 new products in a 20-month period.

The SS (or Super Sport) high-performance packages will soon grace a greater number of Chevrolet cars while the Z71 designation finds its way to Chevrolet trucks adding high performance characteristics. "These badged products must have more go than show," Campbell said.

Many other main stream ...

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