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Article: Blowing up: Cindy Jasiman hopes to repeat the success of her Westwood shop by opening Balloon Celebrations in New York and South Florida.(Small Business)
- Article from:
- Los Angeles Business Journal
- Article date:
- May 24, 2004
- Author:
CopyrightCOPYRIGHT 2004 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SOMEONE from a local event-planning company had put in a call to Balloon Celebrations with an urgent request: the Schwarzenegger campaign needed thousands of balloons ready for the election victory party at the Century Plaza Hotel the following evening.
"Of course we said yes," recalled owner and founder Cindy Jasiman. "We stayed up all night getting 5,000 balloons ready for the balloon drop, with plenty of caffeine and music to keep us going."
Hours later, images of those balloons descending around Schwarzenegger landed on front pages all over the world--for Jasiman, the images marked a long way from her start delivering balloon bouquets for parties as ...