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Article: Philadelphia Tourism, Marketing to Launch Ads Targeting Gays, Lesbians.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- June 2, 2004
CopyrightCOPYRIGHT 2004 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Miriam Hill, The Philadelphia Inquirer Knight Ridder/Tribune Business News
Jun. 2--NEW YORK -- Philadelphia has long been known as the City of Brotherly Love. This summer, city tourism officials are hoping some visitors will take that slogan literally.
Starting tonight, the Greater Philadelphia Tourism Marketing Corp. will launch an ad campaign pitched at gay and lesbian travelers, as part of a broader bid also aimed at Hispanics and African Americans.
The gay and lesbian TV ads will appear first on several channels on the Comcast cable system in the Philadelphia region. The campaign will also feature radio spots, print ads and ...