|
|
Article: StartupJournal.com Shows Businesses How to Play The Name Game.
- Article from:
- PR Newswire
- Article date:
- June 8, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
PRINCETON, N.J., June 8 /PRNewswire/ -- A brand is the proprietary image that you associate with a company or a product. Businesses are so obsessed with branding that names are seen as crucial. However, finding a good one for a new business that isn't trademarked already can be difficult, according to StartupJournal.com, The Wall Street Journal's guide for entrepreneurs.
A good brand name can differentiate your new venture from your competition, deliver your message clearly and quickly, project credibility, strike an emotional chord, and create strong user loyalty.
To determine a brand name, large corporations generally hire consultants to search out ...