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Article: PULLING A FAST ONE.(Fast Company-revival story)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- June 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Simon Dumenco
There's a telling head on the most recent cover of Fast Company: PULLING YOUR COMPANY & CAREER OUT OF A DEATH SPIRAL.
Yo, tell me about it.
Fast Company, you'll remember, was the once booming New Economy bible - a revolutionary business magazine for revolutionary times - that owner Mort Zuckerman famously sold to Gruner + Jahr in 2000 for something north of $300 million. The sale, of course, coincided with the New Economy's implosion, and Fast Company - once packed with enough ad pages to reach InStyle proportions - soon went into its own death spiral.
But nine years after its birth in Boston, the magazine is ...