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Article: CUSTOM FIT.(Custom publishing)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- June 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: LIZ BOROD
It wasn't exactly a top-secret mission, but it was their first government assignment. The Magazine Group (TMG), a custom publishing agency in Washington, D.C., was honored when the U.S. Department of State hired it to create Hi magazine, a 50,000 circulation Arab-language book aimed at showing young men and women in the Middle East how much they have in common with their American counterparts. "It's so exciting that we can apply all the principles of custom publishing to create a magazine to help build understanding in the Middle East," says Richard Creighton, principal of TMG, which publishes 72 sponsored magazines. Being in Washington didn't ...