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Article: Real Estate Connect 2004 Taps Into Online Real Estate Rebound; Information and Technology Conference Highlights Enthusiasm for the Category.
- Article from:
- PR Newswire
- Article date:
- June 9, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EMERYVILLE, Calif., June 9 /PRNewswire/ -- Despite losses, scandals, investigations and faulty business models in recent years, online real estate is reemerging with a fresh outlook that is quickly positioning it as the next major Internet growth category. This rebound closely follows the explosion of paid search marketing companies, largely responsible for driving consumer interest in online real estate. With more than 70% of home buyers now shopping online before inking a deal -- almost double what it was during 2001 -- the category is expected to generate as much as $500 million in revenue during 2004.
Inman News will be tapping into the momentum surrounding ...