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Article: Fort Worth, Texas, Council Approves Visitors Bureau Pact.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- June 9, 2004
CopyrightCOPYRIGHT 2004 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By David Wethe, Fort Worth Star-Telegram, Texas Knight Ridder/Tribune Business News
Jun. 9--The Fort Worth City Council unanimously gave approval Tuesday for the city manager to execute a new three-year contract with the Convention & Visitors Bureau that for the first time requires the bureau to provide performance-based measurements.
The format of the new contract differs from previous ones in several ways.
The contract is for three years rather than five years.
The bureau will have to submit an annual marketing plan that includes measurable performance goals for the coming fiscal year.
The goals would touch on:
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