Article: T-SHIRTS WORTH A `MENSCH'.

Byline: Evan Clark

NEW YORK -- It's clearly kosher to commercialize a heritage or ethnic background.

The number of lighthearted Jewish-themed lines that have sprung up during the past two years demonstrates the appeal of cultural references in fashion and offers a lesson in niche marketing. They follow the pattern of T-shirts with religious or other ethnic sayings that have been around for many years. T-shirts with sayings became popular in the Sixties as a way to make political or social statements.

These and other like-minded lines have found a market of customers wanting to make a tongue-in-cheek statement. Some of the collections, with ...

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