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Article: MDP Burger promotion: an act of faith, beef, bun. (Michael Dean Perry endorses McDonald's triple cheeseburger with bacon)
- Article from:
- Crain's Cleveland Business
- Article date:
- October 21, 1991
- Author:
CopyrightCOPYRIGHT 1991 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Stern Advertising and Mike Henry, McDonald's regional marketing manager, thought they had the perfect autumn promotion for the 189 McDonald's restaurants in northeastern Ohio.
Michael Dean Perry, the Cleveland Browns All-Pro defensive lineman, was going to endorse his very own burger, a triple cheeseburger with bacon -- the MDP Burger. Set for an eight-week run beginning Aug. 30, commercials were shot and still photographs were taken, but there was one problem.
Michael Dean Perry still had not signed a contract with the Browns. No contract; no promotion.
"There was a little nervousness there," Mr. Henry said. "We did have a contingency plan, but we ...
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... ... without requiring specialist knowledge. Dean Perry, Managing Director of Abstract Plane ... houses Hubbub Group and Pointy. CONTACT: Dean Perry, Managing Director, Abstract Plane ... www.abstractplane.come-mail: dean.perry@abstractplane.comFax: +61 3 9856 ...
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