Article: MDP Burger promotion: an act of faith, beef, bun. (Michael Dean Perry endorses McDonald's triple cheeseburger with bacon)

Stern Advertising and Mike Henry, McDonald's regional marketing manager, thought they had the perfect autumn promotion for the 189 McDonald's restaurants in northeastern Ohio.

Michael Dean Perry, the Cleveland Browns All-Pro defensive lineman, was going to endorse his very own burger, a triple cheeseburger with bacon -- the MDP Burger. Set for an eight-week run beginning Aug. 30, commercials were shot and still photographs were taken, but there was one problem.

Michael Dean Perry still had not signed a contract with the Browns. No contract; no promotion.

"There was a little nervousness there," Mr. Henry said. "We did have a contingency plan, but we ...

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