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Article: DigitalFilm Tree puts editing app to work: Final Cut's Pros.(Mac Beat)(Brief Article)
- Article from:
- Macworld
- Article date:
- March 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Mac Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hollywood is just beginning to offer Final Cut Pro, and other Apple hardware and software products, a leading role in postproduction work on projects large and small. But DigitalFilm Tree, a postproduction and services firm based in West Hollywood, California, has given Final Cut Pro top billing for years.
"One of our original goals was to use consumer technology for professional use," says CEO Ramy Katrib (pictured left), who founded DigitalFilm Tree in 1998. "Back then, Final Cut Pro was not used for films or TV. So for us, it started as making discoveries--figuring out how to edit 35mm feature films with a 450MHz [Power Mac] G3, using Final Cut Pro and ...