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Article: DIOR'S COLOGNE TRIUMVIRATE.(Hedi Slimane)(Company Profile)
- Article from:
- WWD
- Article date:
- June 11, 2004
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Miles Socha
PARIS -- "Old school" is hardly a term one associates with Hedi Slimane, a strident modernist whose men's wear for Dior Homme is about as forward-thinking as you can get.
But that's how the designer describes his new trio of fragrances for the French house. The colognes, the first since Christian Dior was founded in 1947, are meant to evoke French perfumeries of yore -- with the powdery scents reminiscent of the 18th century.
"Sometimes extreme classicism makes more sense than making something else, and it sometimes feels more contemporary," Slimane told WWD during an exclusive preview. "I wanted it to be quite ...