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Article: AOL Latino Launches National Spanish Language Marketing Campaign; For the First-Time Ever, AOL Latino Airs TV Spots on All Major Spanish Language Networks.
- Article from:
- Business Wire
- Article date:
- June 14, 2004
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Business Editors/High-Tech Writers
DULLES, Va.--(BUSINESS WIRE)--June 14, 2004
Campaign Key Messages Focus on Family and Education
AOL(R) Latino, the leading Internet service provider for U.S. Hispanics, announced today the launch of its largest television advertising campaign reaching all major Spanish language Networks including Univision, Telemundo, Telefutura and Azteca America, as well as cable outlets. In addition to running television ads, radio spots will also break on national Hispanic radio Networks. On the local front, specialized promotions will kick off in Miami and Chicago.
The campaign, which will be divided into three ...