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Article: Drugstore Chains Walgreens, CVS Cater to Latinos.
- Article from:
- Daily News (Los Angeles, CA)
- Article date:
- June 14, 2004
CopyrightCOPYRIGHT 2004 Daily News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Brent Hopkins
Jun. 14--Business as usual won't work at the farmacia on the corner.
Drugstore chains have long drawn criticism for ignoring the Latino market, an increasingly powerful economic force that, according to census data, accounts for more than 30 percent of Southern California's population. Largely run by out-of-state corporations unfamiliar with local demographics, they operated with few attempts to cater to Spanish-speaking consumers for years.
But as populations have shifted, drugstore operators have learned they need to alter their plans.
"It's become obvious that the Latino community is becoming a more important ...