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Article: Write to sell. (effective sales letters)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- October 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Don't agonize over sales letters. Let words work for you. Letters are personal and less intimidating than a phone call or a face to-face meeting. Letters hold the recipients attention for at least a few seconds, if not more, and allow you to reach the decision maker right away if you use a good mailing list.
Personal letters work best for highly targeted markets. If you need to implement a two-three-or four-letter campaign, write the entire series of letter at one time to ensure continuity. Multiple mailings build customer confidence and familiarity.
Use creativity in your letter and other promotional materials. For example, there are ...
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