Article: INDIA'S APOLLO TYRES, MICHELIN TIE UP FOR MULTI BRAND INITIATIVE.

NEW DELHI, June 14 Asia Pulse - Apollo Tyres (BSE:APLO) on Friday announced forging a multi-brand distribution initiative with Michelin for providing wider variety of passenger car tyres.

"Through the multi-brand concept, Indian consumers will be provided with a much larger range of tyre choices to suit their needs," a Michelin Apollo Tyres release said here.

Under the ...

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