|
|
Article: Bohemia begins Valentine's promotion. (Bohemia beer promotions by Wisdom Import Sales Co.)
- Article from:
- Modern Brewery Age
- Article date:
- January 20, 1992
CopyrightCOPYRIGHT 1992 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Bohemia begins Valentine's promotion
Mexico's Bohemia beer, imported into the U.S. by Wisdom Import Co., will kick off 1992 with consumer-oriented promotion for February's Valentine's Day titled, "Be My Beau."
This year's promotion, an extension of past Valentine's campaigns, features two new promotional items - an elegant, edible chocolate rose, and a six-color "Be My Beau" T-shirt - that can be ordered by consumers across the country. According to Wisdom, the chocolate rose and T-shirt make great ...