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Article: MILLER BREWING DROPS AD INJUNCTION EFFORT.(BUSINESS)
- Article from:
- The Capital Times
- Article date:
- June 15, 2004
CopyrightCOPYRIGHT 2004 Capital Newspapers. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MILWAUKEE (AP) -- Miller Brewing Co. said Monday it would no longer try to force its chief rival to pull an ad calling Miller Lite the "Queen of Carbs."
The ad was part of a larger Anheuser-Busch Cos. campaign targeted in a lawsuit filed by Miller Brewing last month in federal court in Milwaukee.
Miller spokesman Scott Bussen said the company would continue with its lawsuit, which claimed Anheuser-Busch was making false and misleading statements about Miller Lite in its ads.
"The rest remains in place, and we'll proceed according to the court's timeline," ...