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Article: Big bird.(The Roving Eye)(Brief Article)
- Article from:
- Los Angeles Business Journal
- Article date:
- June 7, 2004
- Author:
CopyrightCOPYRIGHT 2004 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IF you happen to notice an odd set of wheels next to you on the freeway, the bumpy purple material that caught your eye could be ostrich skin.
On car wheels?
Wheel-maker Lexani has designed rims that are covered by imported animal leather or imitation skins that should give customers more options for personalization, said Lexani spokesman Aaron Dewitt. Now, with patents pending, the company is making the rims increasingly available.
"People are always looking for a way to customize their vehicle and do something completely different than everyone else," said Dewitt. "It's gotten a good response worldwide. We're getting responses in Japan and ...
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