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Article: Ex-Ford man takes helm at Alfa Romeo.(News)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- June 3, 2004
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Alfa Romeo has appointed Andrew Lester, a former Ford marketer, as its UK managing director. He replaces Glyn Owen, who is leaving the company.
The appointment follows a management reshuffle in March, which saw Alfa Romeo move its UK sales director Jeff Culkin to UK marketing director and Mario di Maria brought over from Italy to become sales director (MW 18 March). Previous UK marketing director Robert Frost left Alfa Romeo in January after just over a year in the job (MW January 29).
Lester was formerly marketing director for Jungle.com, which has ...